Choicewell 卓思韦尔
Project Type
Intern
Duration
Jun 2023 - Aug 2023
Role
Product Designer | Visual Designer
Tools
Figma | Adobe Illustrator | Adobe Photoshop
Choicewell required a significant rebranding effort.The goal was to showcase an new identity that reflects commitment to energy efficiency, smart innovation, and a youthful spirit, positioning the company at the forefront of its industry with a forward-thinking and sustainable approach.
↳Content
In the dynamic tech landscape, Choicewell Beijing Infotech's internship in Beijing, China, focused on a holistic rebranding initiative to distinctly position the company. This comprehensive overhaul included the creation of a new logo, the adoption of vibrant color schemes, and the design of impactful marketing materials, all aimed at aligning with the company's innovative, energy-efficient, and youthful vision. Central to this effort was the establishment of brand guidelines, ensuring a cohesive identity across all communication platforms and signaling Choicewell's leap towards a future-facing brand identity.
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